Los Angeles 06.23.2009

Getting Down To Bidness

…by bidding on Hollywood table service

Because of the bi-polar economy, these days our idea of “bottle service” is limited to late-night parlor tricks we use to impress attractive party guests. Thanks to the freshly-launched VelvetNightlife.com, our lips might soon be released from such tawdry displays and returned to their second-favorite home, tightly wrapped around a Grey Goose cocktail.

The clever site allows potential partygoers to bid on bottle service at the choicest of Hollywood hautespots, bypassing the Berlin Wall-like velvet rope boundary. Aside from assuring entrance into clubs like Apple, My House and Avalon, Velvet Nightlife auctions off bottle service tables, making it quite possible for guests to save up to 60% to get their drink on.

The service reminds us of Priceline.com, but instead of William Shatner, we like to imagine his unofficial protégé, Chris Pine, standing behind us, inviting us to go lower. Pine sure makes us want to bid to the bone…

After keying in a few details – date, preferred music type or specific club, choice of liquor brand – and bidding on the bottle’s price (minimum is $125), Velvet Nightlife searches its database for venues eager to accept the offer.

Yea, the site’s currently partnered clubs are mixed at best, but the process means we can hit up Hollywood’s best venues and not be denied because we’re a gaggle of guys. After all, it is called Velvet Nightlife.

Use of Velvet Nightlife is free, but a $125 minimum bid (not including tax or gratuity) is required per bottle
www.velvetnightlife.com

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