National 07.08.2008

Bath, Body Works

Masculine men’s beauty made simple

Getting ready for the bars or brunch should involve more than rubbing your face with a dryer sheet and slapping on some Febreze. But it doesn’t mean dousing yourself with your Cool Water from junior high, either.

Meet John Allan. He’s been quietly hiding in New York developing a line of men’s care. His set of products satisfies a man’s every grooming need, from hair care, personal care, shaving, and skin beautifiers.

The names are deceptively simple, almost Neolithic single-word monikers: Thick, Lip, Face, Shave. But don’t confuse simplicity for subpar. Allen’s nearly 30 years in personal care and style have led to a mature, effective collection. Somehow, after you complete your morning routine, you’ll feel clean and refreshed, butch but not dainty.

If you are lucky enough to dwell near New York or Chicago, head to one of JA’s five locations and indulge yourself in The Full Service. Get your mind out of the gutter, boys: John Allen’s signature spoiling session includes a medley of men’s must-have treatments – scalp massage, mani-pedi, and even a shoeshine.

But for the rest of us, Allan’s e-store will do. The JA summer set is a must-have. Ocean shampoo, Bodyscrub, Face15 sun protection, and Scrub for your beard will soothe any type of summer-stressed skin.

And consider giving these aesthetically pleasing bottles with the vivid blue hues some prime bathroom countertop real estate. They’re so summery chic and totally displayable.

Most products range from $15 to $30
Shop online at
www.johnallans.com/shop

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