National 09.16.2008

Fresh Prints of Footware

Alife Sneakers, Yo

Wazzup, biotches! GLD in the hizzouse. We’ve got the hot jams for you mad hood boyz ready to get reel to reel. Check, check.

Or, something like that. We’re not fooling anyone. We’ve got about as much soul as week-old pound cake.

For a punch of street cred, consider Alife sneakers.

At first, we were skeptical. They might not seem like the normal kicks for the queer set, but then we talked to our good friend Barney. He’s apparently a fan, and if Barney likes something, then we probably should, too.

Oh, how the gays love a good hip hoppy collaboration effort. Britney and Pharrell. Christina and Nelly. Madonna and Justin.

Alifes make sense for us, really. Like most gays in the family, they’re loud and proud. They come in a whole rainbow of colors. And they’re extremely comfortable, too, in case you’re doing some serious walking, like, say, in some kind of parade.

More than just fashion footwear, Alife surrounds your feet in works of art. Not unlike graffiti, each design boasts unique, varied graphic prints set amid bright, bold palettes. How often do you see “sold out” signs slapped across shoes sold on the internet?

And just who’s buying? Famous faces from the recording industry like John Mayer, Nas, and Moby have been sighted sporting Alifes.

We’re sold. For reals.

www.alifenyc.com

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