Our Readers
They’re smart. They’re pretty. And doggone it, we like them! So do advertisers.
Gay List Daily knows that gays and lesbians have ruled the style roost for years. Numbering at more than 16 million unique people and growing, the GLBTs have become a marketable force just begging to be advertised to. Our buying power is about $700 billion today and increasing faster than you can say, “Put it on my Neiman’s card.”
- Our mean household income is just over $70k with a nearly $35k per capita income. Straight folk average about $28k per capita income.
- Nearly two-thirds of us have college or graduate degrees.
- We use the Internet in all aspects of our lives: work and play, health and home, cuisine and commerce, and much, much more.
- We’re incredibly knowledgeable and loyal to brands, especially when brands are incredibly knowledgeable and loyal to us.
Gay List Daily: bringing sharp advertisers and cool GLBT folks together at last. Sounds like the beginning of a beautiful friendship.



